Seattle Tool Library
The Seattle Tool Library is a community-driven organization that provides access to shared tools and resources. In this project, I reimagined its visual identity and designed a digital reservation system to streamline member interactions. The goal was to create a cohesive brand system and intuitive interface that reflect the library’s values of accessibility, sustainability, and community.
Brand Itentity • Design System • Mobile UI
The Problem
Reimagining a Community Brand
The Seattle Tool Library is a community-driven organization that provides access to shared tools and resources. In this project, I reimagined its visual identity and designed a digital reservation system to streamline member interactions.
Final Solution
A Creative Playground for Makers
I designed the West Settle Tool Library brand to spark creativity and empower users to craft their own unique experiences. Every detail, from the visual identity to the user interface, is designed to communicate simplicity, creativity, and reliability.
Logo
A Bold, Adaptable Mark for Every Medium
The redesigned logo balances professionalism with playfulness, working seamlessly for small app icons to large signage.
Color Palette
Friendly, Vibrant Colors That Build Trust
Bright, high-contrast hues paired with neutrals establish trust, creativity, and warmth across both brand and product experiences.
Applications
Scalable Branding Across Merchandise and Digital Platforms
The brand system was applied to t-shirts, mugs, signage, and UI—demonstrating consistency and flexibility.
Simplified Onboarding
Removing Barriers for First-Time Users
The onboarding flow guides users quickly from registration to tool reservation, with an emphasis on clarity and accessibility.
Optimized Reservation Flow
Streamlined Borrowing, Fewer User Errors
A clear calendar interface and simplified confirmation process ensure a smooth, intuitive reservation experience.
